Redesigning Dropout with Nielson’s Principals for Uninterrupted Comedy Gold

Redesigning Dropout with Nielson’s Principals for Uninterrupted Comedy Gold

Redesigning Dropout with Nielson’s Principals for Uninterrupted Comedy Gold

Honing the Comedy Experience with Usability Heuristic Principles

Role

UX/UI Designer

UX/UI Designer

UX/UI Designer

Industry

Entertainment & Media

Entertainment & Media

Entertainment & Media

Duration

2.5 days

2.5 days

2.5 days


Part of the Ironhack BootCamp was a solo project of redesigning an existing app using usability heuristics within 2.5 days. I chose the app DROPOUT by CollegeHumor. As a dedicated Dropout fan who uses the app daily, I aimed to analyze and enhance its usability while maintaining its core appeal.

Part of the Ironhack BootCamp was a solo project of redesigning an existing app using usability heuristics within 2.5 days. I chose the app DROPOUT by CollegeHumor. As a dedicated Dropout fan who uses the app daily, I aimed to analyze and enhance its usability while maintaining its core appeal.

About Dropout

About Dropout

Dropout is a video viewing platform for an independent comedy channel featuring shows like Dimension 20, Game Changer, and Um Actually. It is a must-try for fans of comedy and D&D games.

Dropout is a video viewing platform for an independent comedy channel featuring shows like Dimension 20, Game Changer, and Um Actually. It is a must-try for fans of comedy and D&D games.

Design process

Design process

Heuristic Analysis

Dropout is a compact app focused on showcasing videos to subscribers. I analyzed the app screen by screen and identified several heuristic violations, grading their severity.

Identified Heuristic Violations

Consistency and Standards: Icons were inconsistently styled.

Error Prevention: No search suggestions or typo warnings.

Recognition Rather Than Recall: Confusing button labels and uncommon icons without explanations.

Flexibility and Efficiency of Use: No quick content filtering or personalized recommendations.

Aesthetic and Minimalist Design: Obtrusive “Next video” bar and overwhelming list of downloaded videos.

Help Users Recognize, Diagnose, and Recover from Errors: No clear error messages or suggestions for failed searches.

Prioritization and Ideation

I prioritized the issues using an effort-impact matrix, considering the potential effort required by the development team and the severity of each issue. I then matched potential solutions to each violation, deciding to implement all except for typo warnings.

I sketched out how I would see these implementations done in low-fi by pen and paper:

Heuristic Analysis

Dropout is a compact app focused on showcasing videos to subscribers. I analyzed the app screen by screen and identified several heuristic violations, grading their severity.

Identified Heuristic Violations

Consistency and Standards: Icons were inconsistently styled.

Error Prevention: No search suggestions or typo warnings.

Recognition Rather Than Recall: Confusing button labels and uncommon icons without explanations.

Flexibility and Efficiency of Use: No quick content filtering or personalized recommendations.

Aesthetic and Minimalist Design: Obtrusive “Next video” bar and overwhelming list of downloaded videos.

Help Users Recognize, Diagnose, and Recover from Errors: No clear error messages or suggestions for failed searches.

Prioritization and Ideation

I prioritized the issues using an effort-impact matrix, considering the potential effort required by the development team and the severity of each issue. I then matched potential solutions to each violation, deciding to implement all except for typo warnings.

I sketched out how I would see these implementations done in low-fi by pen and paper:

Results

Results

Style Tile & Components

With solutions and low-fi design sketches ready, I created the style tile and components for Dropout. I replicated Dropout’s colours and styling, redesigned icons for consistency, and ensured the overall aesthetic remained true to the original.

High-Fi Designs and Solutions

Consistency and Standards:

  • Adjusted icons to have a consistent style.

  • Added text below navigation icons for better context.

Error Prevention:

  • Added suggested content while typing in the search field to prevent errors.

Recognition Rather Than Recall:

  • Optimized button labels to clearly indicate their functions (e.g., “remove” and “download”).

Flexibility and Efficiency of Use:

  • Added a recommendations row for personalized experience.

  • Introduced a series category filter button for quick content sifting.

Aesthetic and Minimalist Design:

  • Replaced the obtrusive “Next video” bar with a smaller, unobtrusive “Next Episode” button.

  • Added sort options for downloaded videos and implemented progressive disclosure to avoid overwhelming users.

Help Users Recognize, Diagnose, and Recover from Errors:

  • Provided reasons and suggestions for failed searches to avoid dead ends.

Style Tile & Components

With solutions and low-fi design sketches ready, I created the style tile and components for Dropout. I replicated Dropout’s colours and styling, redesigned icons for consistency, and ensured the overall aesthetic remained true to the original.

High-Fi Designs and Solutions

Consistency and Standards:

  • Adjusted icons to have a consistent style.

  • Added text below navigation icons for better context.

Error Prevention:

  • Added suggested content while typing in the search field to prevent errors.

Recognition Rather Than Recall:

  • Optimized button labels to clearly indicate their functions (e.g., “remove” and “download”).

Flexibility and Efficiency of Use:

  • Added a recommendations row for personalized experience.

  • Introduced a series category filter button for quick content sifting.

Aesthetic and Minimalist Design:

  • Replaced the obtrusive “Next video” bar with a smaller, unobtrusive “Next Episode” button.

  • Added sort options for downloaded videos and implemented progressive disclosure to avoid overwhelming users.

Help Users Recognize, Diagnose, and Recover from Errors:

  • Provided reasons and suggestions for failed searches to avoid dead ends.

Key Learnings and Next Steps

Key Learnings and Next Steps

Time Management: With a tight 2.5-day timeline, creating a schedule and sticking to the 80/20 rule was crucial for focusing on impactful tasks.

User Research: While heuristic analysis and my experience informed the changes, more user research would have strengthened the design decisions. Given the timeframe, I balanced gut feelings with usability principles.

Conclusion: This solo project was highly rewarding, enhancing an app I love. I enjoyed experimenting with different components and seeing the improvements come to life. If you’re a Dropout developer or user, I’d love to hear your thoughts on these proposed changes!

Time Management: With a tight 2.5-day timeline, creating a schedule and sticking to the 80/20 rule was crucial for focusing on impactful tasks.

User Research: While heuristic analysis and my experience informed the changes, more user research would have strengthened the design decisions. Given the timeframe, I balanced gut feelings with usability principles.

Conclusion: This solo project was highly rewarding, enhancing an app I love. I enjoyed experimenting with different components and seeing the improvements come to life. If you’re a Dropout developer or user, I’d love to hear your thoughts on these proposed changes!

Don't be shy, ⤴

come say hi!

Don't be shy, ⤴

come say hi!

Don't be shy, ⤴

come say hi!